Pressreader

Name of publication: Sunday Times 

The publisher: Tiso Black Star Group

Target audience: Everyone, Old or Young.

Description

Sunday Times covers a range of beats, most of the newspaper stories are Straight/Hard News that contain essential information in a concise and impartial manner. Then the rest are business, sports, and entertainment stories that interesting for an individual to read for more important information and for relaxation..

Name of publication: Business Day

The publisher: Frank Aigbogun

Target audience: Businessman and Businesswomen; or people interested in Business.

Description 

Business Day newspaper is dominated with market, political, economic, and financial news. It covers all major national and international news, with a specific focus on the South African economy and business sector, companies and financial markets. It also contains an influential opinion section with several popular columnists, along with coverage of sport, travel, books, arts and entertainment.

Name of publication: Daily Sun

The Publisher: Naspers

Target audience: It targets readers in and around the major urban centers/areas. These readers are predominantly black, English-literate with high-school or further education, and working-class earners – the economic core of South Africa.

Description

The event of the day are still the heart of the newspaper. Hard news dominates the paper then feature articles bridge the gap between entertainment story and straight information. Followed by Sports and Entertainment news to ease the tension of hard news.